Thangamayil Jewellery Limited
Thangamayil Jewellery Limited is a prominent retail jewellery chain headquartered in Madurai, Tamil Nadu, renowned for its extensive presence across South India. Established in 1984 as Balu Jewellery, the company transitioned to Thangamayil Jewellery Private Limited in 2000 and later became a public limited company in 2007. It was subsequently listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in 2010.
💎 Product Range
Thangamayil Jewellery offers a diverse array of products, including:
- Gold Jewellery: Chains, necklaces, bangles, ear studs, nose rings, waist belts, Kasu Malai, finger rings, and bracelets
- Diamond Jewellery: Ear studs, nose rings, and necklaces
- Silver Jewellery: Articles and gift items
- Platinum Jewellery: Custom-made pieces
- Gold Coins and Bars: Available for investment purposes
Quality Assurance
- Hallmarking: Pioneered the introduction of 916 BIS Hallmarking in Madurai, ensuring gold purity
- Gold Assaying: Utilizes advanced laser technology for accurate gold purity testing
- Transparent Exchange Policies: Offers assured exchange values based on current metal prices, with tamper-proof measurement systems
🛍️ Retail and Online Presence
- Retail Experience: Showrooms are designed to provide a comfortable and informative shopping experience, with knowledgeable staff assisting customers in selecting jewellery that suits their preferences.
- Online Platform: Features an e-commerce site offering real-time pricing and a wide range of products, allowing customers to browse and purchase jewellery online.
📈 Growth and Expansion
- Strategic Expansion: Expanded its retail presence across Tamil Nadu, opening new showrooms in cities such as Rajapalayam, Karaikudi, Ramanathapuram, Dindigul, and Trichy.
- Technological Integration: Implemented SAP Business One ERP across showrooms for efficient inventory and customer management.
🤝 Customer-Centric Approach
- Savings Schemes: Offers gold saving schemes tailored to various demographics, promoting financial planning among customers.
- Customer Engagement: Conducts awareness campaigns on gold purity and hallmarking, educating customers about quality standards.
- Personalized Service: Provides customized jewellery solutions, ensuring customer satisfaction and loyalty.
Overview
